Pure=Beauty is all about skinimalism - the beauty trend that currently takes the world by storm. Skinimalism means natural glowing skin that can be achieved with natural ingredients and simple beauty routines. It encourages us to ditch complicated skincare routines and choose instead a few key products that encourage the emergence of natural glowy skin.
Ilona, the co-founder of Pure=Beauty, worked 10 years as an entrepreneur, importing natural cosmetic brands from all over the world to Finland and that valuable experience eventually created Pure=Beauty brand. In 2015, long before “skinimalism” became a trend they noticed a demand for high quality pure natural skincare products that have a short and easy-to-understand ingredient list with a high amount of active ingredients that truly nurture your skin.
From the beginning, the cornerstones of Pure=Beauty's business have been honesty, transparency and ingredient consciousness. Manufacturing has always happened in Finland. Company's mission is to develop new interesting products that fit their brand philosophy and grow the brand recognition globally.